This is a widgeted area which is called Home Top. It is using the Genesis - Featured Page widget to display what you see on the Freelance child theme demo site. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag the Genesis - Featured Page widget into the Home Top widget area on the right hand side.

This is a widgeted area which is called Home Bottom. It is using the Genesis - Featured Page widget to display what you see on the Freelance child theme demo site. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag the Genesis - Featured Page widget into the Home Top widget area on the right hand side.